Unlike most advertising companies, we have always been adhering to the principle of “approach being more important than knowledge”. Rooting in the commercial market, we provide endless “advertis driving force” for businesses and brands. We stick to such a point: we believe the ultimate aim of an advertising creativity is for sales promotion, but we never give up the pursuit of creativity thereby. A piece of creativity lacking of appeal on target consumers might not be a good creativity. A piece of creativity without sales influence on the target market cannot be a good creativity, either. A piece of good creativity shall be a combination of appeal and sales force and shall make both elements to shine with breathtaking brights. of brand present the greatest value.
